CAN YOU BE SUCCESSFUL WITHOUT KNOWING YOUR NICHE?

How important is discovering your niche?

Are you still unclear about what that illusory “one thing” that will set you apart from everyone else?

I totally get it.

It can be confusing and frustrating when you aren’t quite sure what it is that you want to be known for in your space. I used to be at that point too.

While it is beneficial to niche down in an industry, I have learned from experience, that it is also important to choose an area that lights you up and brings you joy because that undoubtedly will have an impact on your confidence, your content, your customers and you.

In this mini course, I am going to show you the missing link most entrepreneurs and marketers miss in the niching equation.

It is true that having a niche makes certain things easier, such as:

⭐️ You have a clearer grasp on who you’re talking to and how to talk to them;
⭐️ You might know more about where these people hang out, online and offline;
⭐️ Targeting them with your content and things like Facebook Ads can become way easier…

But to sum all of these up, I think the biggest benefit to having a niche is twofold:

1. It helps you focus your efforts on HOW you’re going to grow your business – not some vanity metrics, such as likes, comments and followers, instead of actual cashflow;

2. And for the people in your niche, YOU become the most obvious choice. People prefer you over others – even if you’re very introverted like I am.

These 2 benefits are the FOCUS of this course.

Most other ‘gooroos’ will tell you to create customer avatar, do keyword research, etc. Creating a customer avatar can leave you more confused if you’re unclear what your BUSINESS FOCUS is.

Simply ‘having a niche’ isn’t going to suddenly make you successful. Knowing how to position yourself, your content, and your business in that niche is the key.

When you enroll in this course right now, I’m going to unpack everything I have ever done to go from just a new guy to becoming the trusted authority on subjects I have ever covered – the roadmap, the blueprint, my thinking styles, my unique take on things – everything you need to become the GO-TO EXPERT in your field.

MY SUMMARIZED STORY LINE

2014 – I dominated the blogging niche. Where everyone was busy creating blogs about gossip and gist, and looking to monetize with AdSense, I made blogging attractive to intelligent people by teaching how to Blog with Excellence.

2015 – I did it with podcasting. When everyone was sneering and thinking podcasting is a waste of time and data, that only unserious, jobless people do it, and even got labelled “Baba Ijebu” because of my local Nigerian accent, I built of a community of buyers who trust my advice and take action on them. …More bank alerts!

2017 – I did it with fear. At the time, everyone was literally tired of motivational speakers and seminars ‘who ask you to perspire to aspire’ and don’t create any lasting results, I created the Fear Resolve Process, and helped people completely eliminate anxiety, build confidence and break through low self-esteem. Freedom!

2020 – I am doing it again with YouTube & Video Podcasts. Right when I started my first channel, I was told, “so you too want to be a YouTuber?” Months later, I became the guy to teach entrepreneurs how I market my businesses using YouTube.

So… “What is your niche?”

I’m glad you asked, because niching doesn’t always have to mean you’re getting more specific within your actual industry or category – it could mean niching from a different point of view.

That, exactly, is the difference!

I did everything from a perspective. An angle.

And I am here to show you how.

Let Me Burst Some Myths:

It is said that;

No niche means you’re a jack of all trades who can’t charge a premium for a specialist skill? FALSE

No niche means no expertise in a field and thus you’ll never get hired for a speaking gig? FALSE

No niche means a confusing brand that nobody can spread via word of mouth? FALSE

What matters most is how your business focuses on serving the market, and in this course, I will show you the 2 ways you and your business can be profitable in any industry, with any niche, offering any service.

PS: Be sure to check the curriculum (course content) to see how much you will take away from this course.