Create Transformational, Results-Focused Content and Products in Less Time.
Welcome to Content Creation Strategies for Coaches and Trainers. Take this course if you want to distinctly stand out from your competition with your content marketing as a coach, trainer and expert.
I believe you want to be the go-to expert in your industry so you can easily build relationships with lots of qualified leads and prospects.
You’ve probably heard that you need to be creating quality content if you want to be relevant, known, liked and trusted as a coach and trainer, and that’s what this course will help you do when you enroll today.
FACT #1: Professionally, it is becoming more of a challenge to differentiate yourself in the increasingly competitive coaching world. This can be overwhelming if you don’t feel like you have done enough, know enough or have enough current skills to coach people. How can you compete?
FACT #2: Personally, you need to be confident, resilient and resourceful to adapt to this ever-demanding competitive world. This can be a challenge if self-doubt, insecurities and fears block you. How can you rise above these obstacles?
These facts don’t have to be your future! We developed this comprehensive Content Creation Strategies course as part of our Business Coaching Program. Now we are offering it as a stand-alone program so you can niche in this high-demand area and become a prolific coach and trainer.
Content development is probably one of the most important elements in a coaching and training business today and its importance continues to increase.
Unlike regular social media content, content creation for coaches and trainers include creating original content based on your intellectual property that attracts leads, designing a signature system that’s unique to you as a coach and trainer, and developing thought leadership that makes you stand out in the sea of sameness.
And more importantly, creating transformational content engages your audience at a very deep level, leads them on a journey, and helps them get the results they seek.
With the ever-changing world of technology and the internet, it is hard to say which type of marketing tool is going to be the next big thing, except for that fact that content creation will still be relevant to a coaching and training practice.
Let’s face it, while everyone wants to be fed with information (which is what regular content creation tries to do), your clients and students don’t really need more content, they need wisdom and transformation, which is why when you say YES to this course today, you will instantly begin to create results-focused content that actually transforms people.
And learning how to make your content shine through should be your new drive. Whether it’s content development for your programs so you can engage your clients and provide more value, or create content for your email subscribers, or lead magnets… Including high ticket product development.
This course will take you through everything you need including, and not limited to:
- How to create a learning development plan that shapes how you create your content. You will immediately start turning every content you create into masterpiece tools of transformation.
- How you can say more by saying less using models and metaphors, visual and mental images that engage your clients and students in a very deep level. And you’ll see lots of examples in this course, plus how to develop yours.
- How to create multiple types of products from a single content you develop. The more products you have as a coach and trainer, the better leveraged your time and energy is. Stop selling time to chance, learn how to make more impact using varying methods.
- How to use the problems your clients are experiencing to create resonating marketing materials for your products and services and programs.
- And many more secrets top coaches never reveal about how they develop their bestselling courses and programs.
Are you planning to create and design effective coaching or training programs? Great! This is for you.
Here are what some participants have said:
“One beautiful day, I won a 30 days challenge. Sincerely, I had little expectations. The first week, I was blown away. By the third week, I was already writing a book (can you beat that?) Dayo Samuel is a natural coach who pushes and pulls in the most amazing way. He pulled out the author in me and I can lift my shoulders high when authors are called upon. He is simply a great coach.”
– Francisca Ogunlade, Writer, BellaNaija
“Champions are trained, personally or corporately by a champion, and since my goal was to cast my thoughts well into products via my voice I attended this academy. The excellence my business prides itself in for a while now has been because a champion trained me. Don’t spend too much time scratching the wall for goodies, get in through the gate now and become a Champion! Champions are raised at Audacity2Lead Academy.
-Joshua Oshowo, Teens Capacity Development Coach (Founder Smart Teens Home) & Serial Entrepreneur (Peleguin Group)
“Your procedures are very simple and easy to follow through. One doesn’t have to be a techie to grasp the entire process. You did a great job.”
First of all, if you do some search engine optimization (SEO) your content pages can rank in Google and bring in free traffic.
Your content shows your prospects and customers you’re an “expert”, their trusted advisor. Free content that helps them also shows them you care.
And helps you convert more prospects into leads and customers as well.
Content is information. And information can be presented in a variety of ways.
Typically that includes articles, videos and podcast audio.
Putting content on your own blog is the ideal method. Because your blog is an asset that you own.
Therefore content on your own website should be a priority.
But you can also create infographics, online courses, newsletters, special reports, books, booklets and so on.
Social media updates or emails you send to your subscribers are also another type of content.
Generally speaking what regular course will tell you is “to find topic ideas”, that can be draining as well as rewarding.
What if you can create content based on your intellectual property and yet make it fit into topics that are related to your business?
So for example in the “Thought Leadership” niche, topics can include product creation, podcasting, online course creation, and so on.
When brainstorming we’re trying to create a big list of topics related to our niche. And then figure out what information we can produce that will be beneficial to our audience.
Because the ultimate goal is to create content that will help your audience solve an issue or a problem they’re facing, this course helps you identify and pair what you know with what your market and audience are looking for.
It’s important to present your content professionally.
Likewise if you’re going to make video or audio, invest in some quality mic and video editing software.
You don’t have to waste a lot of money, because in this course, I will share my resources for how I create my videos, the exact microphones I use, and softwares. Basically what I do to look and sound decent enough.
Ultimately what really matters the most is the quality of your content. I will show you how to do that.
PS: As I already noted, you wouldn’t need much software to execute your learnings from this course. In fact, I have added all the tools you will need – most of which are free tools.